Running any business can be a daunting task from financials, day to day operations, and more, but something that can seem the most overwhelming and intimidating especially in today's digital world is marketing! From something as simple as word of mouth, email newsletters, to posting on social media it can be a real headache sometimes.
However, marketing is not only important to reaching and connecting with customers and attracting new ones for your business, but it also helps to promote the equine industry! On today's episode I am talking with someone who helps equine business owners find the right marketing strategy that works for them and aligns with who they want to work with through their business. Denise Alvarez of Stormlily Marketing not only is a marketing business coach, but she is also a wife, a momma, and horse lover.
I believe she is so great at helping clients reach their full potential with their business to succeed which in turn helps the horse community. In the episode we discuss everything from marketing trends, the comparison game, the importance of quality over quantity, learning from everything around us, and so much more.
As Denise says in the episode we have to set our intentions first in order to have a strategy behind what we put out there to engage with the right audience we want to attract to our business. Even if you may want to work with everyone, not every person will resonate with your message. That is why you have to focus on creating marketing content that showcases you and what makes you special from telling stories to social media engagement with the people who follow you to start building those relationships.
Sometimes we have to get scrappy to think creatively about how we want our businesses to be seen by the right people!
Season 1, Episode 10
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